國外新聞標題	日期	資料來源
Forrester: $7.1B in Online Video Ads by 2012 Forrester has the most bullish estimate yet for online video advertising spending in the U.S.: $7.1 billion by 2012. That’s after a 72 percent compound annual growth rate for the next five years, building on total spending of $471 million this year...	2007/11/05
Fifty Percent of US Population will Watch Online Video in 2008 Online video advertising holds great promise. The high engagement factor of video, combined with the Internet's tracking and targeting capabilities, offers a valuable revenue stream for Web publishers and a highly accountable method for brand advertisers to sway the hearts and minds of target audiences...	2007/07/25
Local Online Video Advertising Forecast to Double ...local online video advertising will more than double this year, increasing from $161 million in 2006 to $371 million...	2007/02/16
Online Video Ad Sticking Points, Pt.2 ...Still, 54% of the US online video viewers surveyed by the Online Publishers Association called advertising a fair way for Web sites to provide free professionally produced videos. However, implied on the flip side of that data is that 46% of respondents do not believe that advertising in exchange for free content is a fair deal. A further flip side implication in the data: 48% of respondents would rather pay to see their favorite online videos than watch an ad...	2007/07/27
Online Video Advertising: Hold on to Your Hat... If you have any lingering doubt that online advertising in the form of video is seeing explosive growth, consider this: Spending on online video advertising will reach $410 million this year, 82% more than was spent in 2005. By 2010, Internet video advertising will be a $3 billion business, according to eMarketer's latest projections...	2006/11/06